That’s not a big surprise that links play a key role in improving your SERP rankings. Anchor links are one the most important ranking factors that positively influence your rankings. Basically, anchor text, anchor tags or anchor links are the clickable words that take visitors to different locations on the page or from one page to another.
Besides serving as an important ranking factor, anchor links serve as an amazing web design technique that allows web designers to attract users toward important sections of the page. This design element is the perfect strategy for a post-click landing page, allowing designers to draw users’ attention to specific elements.
Anchor links, if used right and optimized well, can drive more conversions. The goal of using this design strategy is to limit scrolling and take users to a specific part of the page. Using anchor links on the web page creates a sense of fulfillment and improves the overall user experience.
If you are wondering how anchor links can improve user experience and help you reach better results, here is a detailed guide on anchor links that explains what are anchor links, why they are important for your website, and how to use anchor text on your website.
Let’s get started.
What are Anchor Links?
Anchor links are clickable works that are used to link one page to another. They can also be used as a visual cue helping users to take where they want to go without scrolling.
<a href=”http://www.example.com”>Example Anchor Text</a>
Why Anchor Links are Important?
From the web design perspective
Anchor links make the navigation process smoother, lead the users towards CTA buttons and generate more conversions. Users need to click on the anchor text to reach the desired information. Many web design companies are using this design element for lengthy or text-heavy pages so that visitors can jump to a particular section of the page without scrolling. It saves time and effort of the users, improves the overall user experience, and fulfills your website conversion goals.
From the SEO perspective
Anchor text plays a significant role in improving your website ranking. Google uses anchor texts to understand what your page is all about and which keywords are important for the page. In fact, search engines treat anchor text in a special way. It helps search engines understand the context of the content. Google algorithm uses anchor text to ensure your content is engaging and understand the topic you link to your copy. Anchor links can build a structure of the page and prioritize the indexing of specific pages.
How to Use Anchor Tags?
There are a number of creative ways to use this amazing design technique and draw the attention of users and search engines. Anchor links appear as arrow buttons or hyperlinks, and can be both animated and static, depending on your choice. Here are some creative ideas to use anchor tags on your landing pages.
Highlight Important Copy
Using anchor text to highlight an important section of the page is an effective strategy that can do wonders. When a visitor lands on your landing page, you can direct visitors to the USP of the page. Using animations can make it easier to highlight the important details and get users to notice the important areas you want them to see. Anchor tags make sure your visitors see the main selling points when they land on your website.
Feature Case Studies
Displaying customer success stories, testimonials, and reviews on your website is a great way to persuade potential customers to convert. Featuring social proof on your website builds trust and confidence in your brand, product or service. Using anchor text is an effective way to catch the attention of users and guide them right in the direction. You can use arrows to take users straight to the customer success stories. Animated anchor tags catch the attention of more users and draw their attention where you want.
Lead Form
Every website owner wants users to interact with the page and fill the lead form to convert users. In fact, a lead capture form is the most important design element of a landing page that can collect important information about your potential customers. With the help of anchor tags, you can encourage users to engage with the page and make lead form easily accessible. Using arrows as directional cues on the landing page will help users to find the form and nudge them to complete the form.
CTA Buttons
CTA buttons are a workable design element of your website that can help you achieve your conversion goals. Make your CTA button stand out by using engaging copy, eye-catching color and making it accessible. Thanks to anchor links, you can direct visitors right to the CTA buttons. When prospects click on the anchor links, they will redirect to the page.
Table of Content
With the help of anchor links, you can make your table of content clickable. It is a good idea to use anchor tags on lengthy and text-based page posts. It helps users to jump to the specific section of the content. There is no need to scroll, simply click on the tag and it will take you to the desired section. Anchor links help Google to index your site and rank on top in the search engine result pages.
Wrapping Things Up
Anchor links are undoubtedly the most powerful design element, if implemented well, can improve user experience, boost conversion rate and SEO efforts. The use of anchor tags can help you direct customers to the key areas of the landing page, make seamless navigation and convince users to engage.
