Most companies, including yours, think of getting optimum traffic, an increased set of leads, and maximum conversions while investing in SEO packages. Well, there is nothing wrong with it. And, you better expect all such perks after investing the company’s money and thinking of obtaining more customers.
While relying on end-to-end search engine marketing services to extend your brand’s presence, one thing that most of you miss to understanding. And, that is working more on the search intent.
Generally, search intent is the clear intention of a customer related to your product/service offering. It is about identifying the intention of a prospective user searching for something about your offering.
Concerning the same, your SEO team strategizes accordingly to include such intentional search terms in your content and appear top of the search engine.
It is imperative to understand your targeted audience’s intention and offer the right product or service to receive maximum conversions. In relation to the important search intent, we have gathered useful information from this blog’s medium.
Thus, devote just 5-min of your precious time to understand the relevance of search intent in SEO services in India and implement the same.
What is Search Intent?
Search intent is basically a user’s intention to search for something on the internet. It cannot be any user searching for some product or service. But you need to focus on your targeted users looking for offerings that you offer.
It is an effective search engine marketing tactic to find relevant terms that users search and further intent can be rectified from the same. Accordingly, your SEO expert can refine such terms to include them in different content types for maximum traction.
What is the User’s Next Search Intent Like?
Just like an initial search intent is relevant to shape up your search engine marketing strategy. In the same manner, the next search intent is also important. The next search intent displays the user’s journey as per the previous search pattern and rectifies the next query.
Let’s understand the relevance of the next search intent with this example.
Suppose, you have a business of online retail products offering and want to target an extensive line of customers. If a user searches for Men’s shirts online and drops at your platform, then it is the initial search pattern.
Now, as part of the search journey, the next possible search terms could be like, Men’s shirts online, buy men’s T-shirts, shoes for men, online clothing for men, and much more.
Ultimately, the first search intent will give you an idea of the next possible user’s searches. Accordingly, you can implement an SEO strategy based on such possible search terms and increase your organic traffic.
Why is that Important?
It is important to consider the said search intent as one of the crucial parts of your SEO strategy owing to the following few reasons.
* Start finding the ways your website pages move into the next stages of the conversion funnel.
* Identify the customer journey and help overcome obstacles with the right pages and search results.
* Retain your ideal set of customers by offering a way to find more products and services.
* Interlink multiple content pages that help redirect users to different links.
* Move your traffic from top-performing pages to average and non-performing to increase overall traction.
Different Ways to Identify Your Audience’s Search Intent
Till this stage, you must have got the idea of search intent relevance for your business SEO. Next focus on different ways of identifying search intent.
1. Find the next set of search patterns of users by implementing a more concrete Call to Action button, embedded pages, and interlinking one page to another.
2. Track your navigation bar a bit. Add customized elements to your webpage by adding a Know More button along with launching a pop on top-performing pages. It allows users to move from one page to another and create a user flow.
3. Look for similar keywords that might be related to your ranking keywords and start including such terms. Also, look at your competitor’s high-ranking keywords to first work on the same and include most search query terms in your content.
4. Understand the curiosity search intent of the user. What could be possible next search of a particular user? Identify that search to bridge the gap.
5. Analyze the most visited page traffic on Google Analytics that will provide the cue of the next search intent.
Three Types of Search Intent To Look For
There are three main types of search intent that you should be looking at.
1. Informational: Provide relevant information to users through the way of linking the visited pages and allowing the users to search from one page to another.
2. Navigational: The ultimate goal is to provide a high-level user experience for users and retain your customers. Therefore, add pop-ups on relevant pages allowing users to take the necessary course of action.
3. Commercial: The goal of the commercial is to convert and generate substantial profit. Do this by adding the comparison of your competitor’s product with yours and generating a level of trust on your side.
Conclusion
Relying on SEO services from a reliable partner is more than adding relevant keywords, link building, generating content, and much more. It is more relevant to understand the search intent of users and target in the right direction. Go for this result-oriented strategy best implemented by SEO experts available at Fuel4Media.
