When designing website for ecommerce, color is an important aspect to consider. It is one of the most powerful tools of design and can have a significant impact on the final look of your website. Another important factor is using images to promote your products. Recent case studies have shown that product images can increase conversions by up to 40%. No one wants to buy a product sight unseen, so make sure you use high-quality product images on your website.
Keep it simple
One of the most important aspects of ecommerce web design is keeping it simple. Consumers want to find what they want without too many distractions, so it’s crucial to keep your website simple to navigate. Using bright colors and larger buttons on your website is a great way to make sure users can easily locate the items they need. Pricing information should also be easily accessible without being confusing or deceiving.
Websites that have simple navigation are usually more trustworthy and visually appealing than complicated websites. Try to eliminate unnecessary information and make sure to leave plenty of white space on your webpages. You can follow this strategy by creating a home page with a search bar at the top of the page, and creating categories and product lists that are meaningful and easy to navigate.
It is also important to make sure that your logo is visible on all pages of the website. You can also keep the color scheme and fonts consistent throughout the website. This will present a consistent and trustworthy image to potential customers. Some of the most successful ecommerce sites will also incorporate social media icons and buttons. These features encourage interaction and boost search engine rankings.
Make branding a priority
The ecommerce space is becoming more crowded every year, and the best way to stand out among the competition is to design a site with a strong brand and unique value proposition. This can be done with your branding, website features, and the on-site experience. As your business grows and your customer base increases, it’s crucial to differentiate your business from your competition. To achieve this, incorporate customer-retention optimization (CRO) and your target audience’s browsing habits into your design.
Creating a website with an eye-catching design is an important aspect of branding. A good design will draw potential customers’ attention, which will lead to more sales. Moreover, your branding will help you create a stronger brand presence and attract investors. Moreover, a website that showcases your products and services will also be more appealing to your visitors.
Think like a website visitor
When designing your ecommerce website, you need to think like a website visitor. The design is crucial to the user’s comfort. If a website is overwhelming, a visitor will simply leave the site. Make sure that your ecommerce website is easy to navigate, with a good grid layout and enough white space.
Use color to your advantage
One of the most powerful design tools is color, and using it in the right way can have a huge impact on your ecommerce website. For example, a recent case study found that websites with good quality product images experienced a 40% increase in conversions. Nobody wants to buy a product without having a look at it first, so it is essential to include high-quality product images in your ecommerce site.
Color psychology is one of the key components of a successful ecommerce website, and it can influence conversions by inspiring visitors to take action. For example, using red in your call-to-action buttons can lead to a 34% increase in click-through rates. However, while choosing colors, remember that they must pass accessibility guidelines. For this reason, you should follow the 60-30-10 rule when it comes to color in your website. This means that you should use 60% of the color wheel to indicate the dominant elements, and 30% as accents.
Another useful color to use is black. Black is an edgy color that can be used to evoke feelings and actions. It is also neutral and versatile, making it a great choice for ecommerce sites. While gray and dark shades of black can be considered neutrals, they can also be dismal for mobile users. Black also creates a mysterious masculine feel and can be used heavily in logos. Companies like SVS Powersports use black heavily for its logos. The use of black conveys authority and power, and can even provoke feelings of danger.
Use high-quality images
When designing an eCommerce website, it is crucial to use high-quality images. Using poor images can not only damage the customer experience, but can also negatively affect your search engine rankings. If your website has poor images, visitors will not be able to make a purchasing decision and might steer away from your site altogether.
To optimize your image quality, use tools like Pixlr to resize images. You should also use a responsive image style that will adjust to the screen size of your visitors. This will also improve the SEO of your website and help you make more sales. Also, make sure to use solid names for your thumbnails and use alt attributes to increase SEO. If you’re not a graphic designer, there are free online image editors like Aviary and Canva that will help you create high-quality images.
Using low-quality images is almost as bad as using no images. The reason is that users are encouraged to explore products visually, and pixelated or grainy images will make them feel abandoned.
Make your content scannable
Make your content scannable when designing website, especially if you’re looking to convert visitors into customers. Studies show that web visitors read only 20 percent of the content on a page. By keeping content short, bold and using bullet lists to highlight the most important information, you can increase your chances of converting them into customers.
Scannable content is easy to digest and absorb. Most users don’t have the time to read everything on a page. Instead, they scan a page to find relevant information. Scannable content also engenders trust and engagement. In addition to being user-friendly, creating scannable content is easy if you know how. To make your content scannable, try to imagine yourself as a website visitor.
When designing website for ecommerce, make your content scannable. Scanning your content will increase your audience’s ability to absorb your key messaging and convert them into buyers. Scannable content is particularly important in ecommerce websites, which ask customers to enter sensitive information. Visitors may not feel comfortable providing this information to an unprofessional website.
Make it look professional
One of the most important aspects of any ecommerce website is to make it look professional. A professional design will inspire trust in potential customers, and it will eliminate any doubts they may have about the security of your site. A professional site will also feature security measures, such as SSL encryption for secure payments. A recent study has shown that 79% of smartphone users made purchases online, so it is essential that your website has a strong and secure design to build trust with customers, visit website for ecommerce solutions.
Make sure that your buy button is easy to find and stands out from the rest of the site. Make sure it is a bright color and larger than the other buttons on your site. Also, be upfront about the prices of products, and don’t try to hide them or fool customers. By displaying your prices upfront, you are establishing credibility and building trust.
Make categories easy to navigate
When designing a website for ecommerce, make sure to place the main navigation bar near the top of the page. A strong category taxonomy is essential, but a streamlined user interface is just as important. What users see and interact with when browsing the categories will determine how intuitive the website is for them.
The navigation bar on a website should include categories and subcategories for each. Make them easy to find by including drop-down menu options. This helps users narrow down their search to the categories they are looking for. For example, a drop-down menu on Chewy includes an expanded menu that shows products for different pets.
It is also important to consider mobile users. When browsing a website on a mobile device, browsing a long list of categories is difficult. Using a mouse to manually scroll through the options is very inefficient. This also makes it difficult to develop an overview of the navigation. Moreover, users on mobile devices do not have the luxury of hovering menu items or reading the inline descriptions.