#1. Digital marketing platform
The development of mobile apps for medicine can allow you to develop an innovative method of promoting your pharmacy’s service. It’s free to make use of it whenever you’d like!
Furthermore, you’ll be in a position to determine what your customers actually prefer and don’t like regarding your pharmacy. This means that you’ll constantly improve your product (which will result in an increase in customer loyalty).
#2. Gaining more customers
The opportunity to interact with your clients is a major benefit. You aren’t only able to meet the needs of their customers and satisfy their needs, but you are more accessible and understandable to your customers, and you’re always “at near.” Make use of Your pharmacy apps to their highest extent by engaging with your client via push notifications and promptly providing information about promotions and discounts… In the same way, turning users into loyal patrons.
#3. Increased ability to compete
You may have thought online pharmacy app development solutions are perfect for boosting your competitiveness within the business they are part of. This is not surprising as these applications allow you to connect with your customers in real-time whenever and wherever you want to.
#4. Brand recognition for corporate brands
It’s not a necessity to develop a recognized pharmacy brand that embodies the image of the business. A mobile application with an attractive UI layout could be a great way to make the concept a reality by becoming a natural continuation of the pharmacy chain’s brand.
#5. Online sales of prescription drugs
The sales of online drugs are another reason to begin the development of mobile apps for healthcare. We’re basically in the classic win-win situation in which both parties are happy:
Customers are used to buying nearly everything on the internet (especially during quarantine or the forced isolation of self);
By satisfying the request from your customer by satisfying one more request of your customer, you boost the number of sales and, consequently, the revenue.
#6. Non-stop business development
Moving is living, they claim. This is true in addition to the business of pharmacy. In order to keep your company running, it is essential to meet (or possibly anticipate) the needs of your clients. The app for pharmacies can help you know your audience.
The best thing to do is to add analytical functions to your software and research the user’s behavior. If you take this approach, you’ll be able to gather a wealth of information useful to help you grow your business.
#7. Better patient care
It is true that a pharmacy isn’t a hospital, and you are not able to take care of your customers. However, the apps for pharmacies can offer some assistance to patients. What about the information on the background of different medications and their health-related effects? Perhaps you could add an online chat feature that allows users to talk to your medical experts?
Of course, there are many benefits to using pharmacy applications. The list could be extended and enhanced by other benefits. Actually, there are many more benefits to utilizing developing applications for pharmacy. However, we hope we’ve already convinced you about the urgent necessity. Now is the time to have considered what features your mobile application should include reaching as many customers as you can.
Pharmacy App Features
We suggest splitting the app’s features into two distinct parts, each specifically targeted to a certain user group.
#1. Features geared toward buyers
Personal Profile of User: The user signs up through your app and then creates a profile with the basic personal information (such as age and sex, name, etc.). However, this step should be a choice (not everyone wants to waste time registering when all one would like to do place an order online). However, you can persuade that customer to be a registered user by telling the customer that their personal account will give him better access to all the features available on the pharmacy app.
A Comprehensive Catalog of goods: Such a helpful feature lets a customer look over the selection and prices on their own and in a comfortable environment.
Uploading Prescriptions: The patient will be thrilled to be able to store and upload the prescription from the doctor, along with other personal details, in order to access it quickly. So, he’ll be able to quickly locate the medication you require in your medication database.
Intelligent search: An incredibly important attribute, and without it, any online pharmacy wouldn’t be able to function. Be sure to complement your search engine by using a particular filtering system.
Drug Information: Detailed information is required for each drug, which entails:
complete drug description including medication dosage, side effects, dosage as well as other details. It is also recommended to include the image of the drug (both in and out of packaging) in the description text.
The capability to write reviews about the medication. The patient can write about his thoughts about the purchase and also rate the medication. This can help other buyers make the best choice.
Find out information about the product through scanning the barcode using your smartphone’s camera. Because of this option, the shopper at the pharmacy isn’t required to enter their name for the medication manually. They can simply scan the barcode that is on the packaging using the camera on their phone and then wait for the app at the pharmacy to recognize it. It will then give all the information.
Comparing Drugs: In addition, the user will like the option of comparing different medications (their effectiveness, effectiveness, price range, etc. This leads us to the following item.
Substitute search: Sometimes, the drug needed is not available or cost-prohibitive for the user, and in this situation, it is necessary for the user to find a suitable alternative. This is when he will require an alternative Search tool.
Refilling prescriptions: Another example of a crucial feature in a pharmacy app is the ability to refill prescriptions. Make sure you include this feature in your app
Ordering online: It makes no sense to begin the process of implementing a medicine delivery app solution if there are no plans to offer users the possibility to buy drugs from home. The customer will be able to complete his imaginary “basket” of drugs that he requires without having to wait in line.
Order Tracking: It’s not enough to simply place an order. Consumers would definitely like to know the stage that the order is in.
Online Payment: Purchase of medicines via the internet and delivery to the residence of the user requires the possibility of making payments remotely. Naturally, the purchaser may make payment for the purchase to the courier after the latter arrives; however, the online payment option is available at any time.
Analytics: As we mentioned earlier, the apps for pharmacies provide the opportunity to analyze user behavior. The data you collect from this can assist you in understanding the preferences of your customers.
Intelligent Notifications: Stay in touch with users through push notifications. They are required to be of the types listed below:
Notice of sales: If the product the buyer wanted to purchase was not available, you might notify him when it becomes available (of course but with his approval).
Reminder for the drug regimen: notify the patient that it’s time to take the medication and to order more medications or go to the doctor for an updated prescription, etc.
Promotions and discounts: Let’s say that your online pharmacy provides a significant discount on a medication that a specific user previously purchased. Why not let him know about the possibility of purchasing the exact same medication at a lower cost?
Social Media Integrations: This feature can be beneficial in numerous ways, including:
simple user registration: The user doesn’t have to fill out the forms of the questionnaire. All the user has to do is sign up for his Facebook account, and the information can be obtained from there;
Promoting and sharing tools: Users can share their experiences about your product or service on social media, which could be particularly helpful in promoting your app for prescription drugs.
Feedback: Instead of attempting to locate a request book, the client can express his displeasure (or gratitude) through your app for pharmacy drugs.
Locator: The feature includes an interactive map that includes an automatic calculation of the location of the pharmacy.
In-app communication: Mobile chat is an essential aspect of pharmacy apps, too. It will make communication easier between your pharmacy and the users. Customers can ask questions that are of interest to your staff without making unnecessary trips to the pharmacy.
#2. Admin Features
The initial features targeted consumers of drugs. However, there’s another set of users as well, specifically the pharmacists. Your employees must be able to handle app content, update data and perform similar tasks.
Administration Center: Of course, you need to manage your mobile services, and the admin features offer the option to manage your mobile service (obviously! ).
Controlling Inventory: In addition to communicating with your clients, employees have to be able to handle inventory as well. Do you agree?
Pharmacy Integration: It’s about the development of a vast, manageable group of pharmacists with experience.
Users (Client) Control: Naturally, it is important that you must have a client database to save the personal details of each user and then keep track of that data as required.
Logistics Process Management: During healthcare app development, be sure to connect the appropriate libraries and extensions to enable the logistics solution and to integrate it into it. They will help you manage the logistics process of your pharmacy more efficiently and more efficiently.
Payments and Coupons: As you remember, the feature isn’t listed on the list for customers that are customer-oriented. But, your staff should also be able to access the feature.
Content Management: Content is any type of video, textual, graphic and audio content
Analytics and Reporting: We’ve previously discussed the analytics function. Additionally, it’s a good idea to include the option to make customized reports.