Business

How to Manage Your Social Media Content

How to Manage Your Social Media Content

If you’ve been following this blog for a long time, you’ve probably seen a common theme in every single one of our posts. Do you want to hear it all over again? (buy Instagram story views uk)Then, let’s get it out there. Social media can be an enormous undertaking, and doing it correctly takes a lot of clever and effective planning. But speaking it out loud feels good.

In this spirit, our blog posts have traditionally focused on helping marketing professionals fill the inefficiencies that keep teams from realizing their full efficiency potential. Examples include:

  • How to plan the social media schedule
  • Social media workflow
  • social media collaboration

We’ve even discussed what’s important to establish an approval procedure and guidelines established. What’s next? You’re all set to tackle the turbulent seas that are social media-based marketing.

Well, not quite. Today, we’ll discuss the only aspect that, if done right, can make the difference between effective Social Media Marketing and actually, not poor but uninformed use of social media for marketing. This refers to the pillars of content for social media, which include the what, the reasons, the how’s, and everything in between. We’ll also discuss how Planable can assist you in that regard because it is, after all, a fact that it could.
Wait for a second. Get your next campaign of influencer marketing by using these 10 essential ingredients. Keep your cheat sheet handy.

What are the content pillars?

In marketing via social media, the content pillars comprise a variety (usually between 3 to five) of predetermined topics and topics the content you publish revolves around. Leitmotifs are a set of themes, should you allow me to use the same fancy word in a span of fewer than 500 words.

Ideally, the “themes” (also known as “buckets”) should be as closely correlated with your company’s brand identity as it is. The topics you address should reflect what is essential to your brand and indirectly inspire your values and mission.

Haven’t you been discussing this issue previously?

It’s not exactly a perfect match, but it’sthe piece I love to imagine you remembering the brand’s pillars that were covered.
While some articles may use these two concepts in a way but they’re not the exact things:
Content pillars define the structural framework for your content marketing strategy on social media.
Brand pillars represent the touch areas of a company, the values and personality that brands communicate, and how people see them. For more: socialfollowerspro

Of course, how an organization is perceived will be affected by the content that it sends out. Its efficacy could be ultimately determined by how solid the foundations of its content are. But let’s not get down the rabbit hole.
In a nutshell, Content pillars are specific brand topics and themes that support the brand’s social media content strategy. This sounds straightforward. However, there’s more than what’s apparent.

What are these pillars of content on social media important?

Its name must be in a way that speaks to its significance in its own right. Content pillars are basically what ensure that your strategy for social media content does not collapse due to its weight. Content pillars provide an online page with that authentic look that is obfuscated when it’s done correctly but stands out like a sore thumb if not.

Leaning (get that?) on a handful of specific content pillars makes creating pertinent content much more straightforward. Instead of shooting off in the dark, it is possible to go back to these pillars and make social media content based on them. You may have already realized that social media is about being consistent. There’s no better way to establish a brand on social media than to keep thematic consistency.

Content pillars also make organizing the content calendar for your social networks (look at the fact that Planable includes one of them!) considerably more straightforward.

The types of content pillars and how to build content pillars

Content pillars don’t have a classification in any traditional sense. It depends on the specifics of your company and, more specifically, the brand that is built around it. Ideally, brands must strive to produce themed, serialized content that aligns closely with their core values and mission and tells a compelling story. If there’s a disconnect between the brand and its content and the brand, it’s almost impossible to achieve.
Here are some hypothetical examples of conflict between content and brand:

  • A company that sells cheap furniture, with a range of luxury furniture.
  • A local bar floods its pages with photos of coffees made by artisanal roasters.
  • An indie bookstore that focuses on big-name releases rather than local startups and indie authors.
  • A tool to collaborate on social media like Planable talks about the benefits of preparing social media marketing campaigns using spreadsheets.

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