Custom printed boxes can serve as a virtual marketing machine provided they are designed well. They have a significant influence on the perceptions of onlookers and propose whether your products deserve a try or not. Maintaining a balance between their quality and the printing costs is often a gruesome task. Succeeding in one aspect while failing in the other will not do any good for your business. Printing them impeccably doesn’t always have to be costly if you stick to some common suggestions of the experts. Here is an insightful article guiding you through the printing of custom packages.
Decide On The Material First
The material you select for the designing of custom boxes is a direct reflection of their quality and overall manufacturing cost. Make an uninform choice and get ready to face the consequences. In the world of packaging, there is an array of material options ranging from cardboard to Kraft and bux board.
Cardboard could be an excellent choice since it has a porous, even, and smooth texture. The specialty of this texture is that it seeps in the inks well and permits uniform ink distribution all over. The result is that unnecessary white lines do not appear in the text and graphics you print.
Other than the excellent features of being sturdy and printable, it is easy to get in the market at a low price. Kraft generally has superior properties to cardboard when it comes to seamless printing results. It is also reasonably priced compared to the cardboard, enhancing its significance even more.
Refrain From Repeat Print
Printing of visual branded elements, including the logo, product name, taglines, and other signature elements, is usually on a box. Many brands go for a repeat print all over the packaging design to foster recognition better. They mix up things as it is not needed in a box design.
Of course, you need to incorporate branding cues in the design, but not repetitively. It just adds to the total cost of printing, and packaging price goes up. Instead of a repeat print, emphasize visual elements to focus your brand instantly. Just like that, print only on one side of the custom boxes. Going for one-sided print helps you comply with minimalist brand themes while saving yourself extra pennies.
Avoid Multi-Color Printing
Color printing is usually a prefer choice of brands looking to optimize the design of custom packages. Although the boxes look splendid, the incur cost may not be affordable. Even if you can afford the cost, the profit margins would be reduce significantly. In multiple color prints, several print plates are use. Each of these plates comes at a special price that adds up to enhance your packaging costs.
Keeping that in mind, a single or two-color approach might be in the best interests of your business. Lesser the print plates, the lesser you would have to pay for the packaging. If you still want to embellish the packaging with a multiple-color look, you can use tints and shades of grey.
Smaller Yet Legible Infographics
In a perfect retail presentation, packaging talks to the customers’ eyes. It describes the essence of products through specific graphics and, in some cases, text. A rule of thumb here is to keep the visual elements like graphics, text, symbols, and illustrations smaller. Do not make them too smaller that they can’t be seen, and it becomes difficult for the people to gauge what the product is all about.
If you decide to keep the product photography more prominent or use more oversize font styles, the ink consumption would be higher. The overly size visual vocabulary affects the legibility factor and dissuades the customers from taking an interest. Go for moderately size infographics in the packaging design to maintain readability and save maximum printing costs.
The Proper Printing Method
Several printing methods make the custom packages look on-brand or print them with exciting visuals. Not all of them could suit your need because they carry certain specifications that enhance their usefulness in particular matters only. For instance, you can’t use a digital printer for bulk print jobs. It is suitable for smaller run projects and provides a good color accuracy to maintain a visual elegance in product display.
If you desire greater color accuracy for your bulk print jobs, offset technology may prove a practical option. It uses multiple metal plates for each color rapidly and stamps the design directly onto the substrate. Although it is an exceptional choice for superior image quality, it may prove expensive for low-volume projects. So, search your options wisely according to the print need and make the proper selection of the printing method.
Significance Of Organic Inks
The inks use to print custom packages need your utmost attention to assure quality and reduce expenses. Traditional inks like petroleum-based do not promise great results and compromise graphic quality. Also, they are a bit costly choice compared to soy-based and water-based inks. These inks mention later seep into the packaging texture easily and get distributed all over to ensure smooth graphics and print quality. So, prefer them over the typical printing inks to align with your goals.
The consistency in the quality while also assuring you don’t get extravagant during custom printed boxes isn’t challenging to accomplish. All you need is to follow the printing rules suggested by the experts after conducting thorough research. Making sure you do not miss out on these rules can make your packages one of their kind while also helping you save money. The result is that you have higher profit margins, and your business’s reach gets squeeze in the competitive marketplace. Purchasing wholesale boxes supplies can also turn out to be a good stratagem as it saves you from paying more unit price for a box.