In a crowded market with different products and services, even a minor element could be the key to the success. Packaging is a great way to draw attention to a wide range of items, so there is no doubt that well-designed attractive packaging will increase sales.
How do we create innovative custom boxes to make your company memorable? We will explain the process!
Create the Right Packaging
A great packaging design focuses on impact and improves the product, making it distinctive and valuable. For example, in the case of Nutella, they decided to increase the value by allowing you to buy an individual Nutella with the name you like a small business.
They got what they wanted to make sure the customer felt comfortable with their brand. In addition, the connection does not break easily. It allows them to attract potential customers who have been delighted to receive a giant chocolate bar with his name and are loyal to existing customers.
In addition, it could be successful through social media. Who hasn’t seen pictures of their friends taking selfies in the water with Nutella of the same name? It isn’t easy to find a way to use the packaging to draw attention to the product’s attractiveness. However, if you manage to do this, you will be an excellent product for your business.
Help the Customer Make the Purchase Decision
Let’s look at the mall visit scenario. There is a cleaning product in front of you, but you are unsure what you are looking for. There are various letters and names on the back of the product. Would you consider it beneficial to evaluate the two items? Or, would you select one before taking advantage of your smartphone and taking photos to highlight features and benefits that you consider essential? The purpose of the packaging is not only to attract the eye, but it can also help choose to purchase the product for the buyer, which is done by choosing a reputable packaging company. The development of smart technology and packaging makes it easier to create attractive packaging boxes. However, there are exceptions to the rule that great packaging should feature the latest technology.
Limited Editions that are modified to reflect the Latest Fashion
The packaging is usually fixed in a semi-fixed way. It has changed over time, but not as often as fashion. It’s a great way to convince customers that your image is still relevant.
Create a Basic Package
The retail market, in particular, is very open. If we can design attractive packaging that is not too big and the buyer has to consider it and read a lot of information. Then the potential buyer may look for items that do not require all their time.
People are distracted nowadays and find it difficult to read and examine the products and web design. Thus, a simple but attractive packaging containing all the essential information. With fantastic quality that consumers appreciate when constantly bombarded with business.
Sometimes companies build an assortment of products that do not have many customers, are not in their style, or are not satisfied with the more modern products. A great way to help reduce the stock of items and recover a percentage of the cost is discount kits. If you are introducing a new style of packaging and discounts can help shoppers feel more attracted or think that they are different enough and worthy of a second look. Sometimes minor adjustments to the packaging can produce excellent results.
Make Category Kits
Another way to reduce inventory and increase sales is to create categorized kits. This is especially useful for brands that sell a range of items that fall into the same category. By redesigning a basic design, such as using a strip of cardboard, you can create an individual message and bind various products.
It is also possible to promote cross-selling, for example, if you decide to buy the kit for a discount on the next item. It’s a great way to reduce the inventory of old products and encourage the purchase of new products.
If you have learned a few ways to increase sales with product packaging, it is necessary to choose the one that best suits your company’s social brands. Of course, there are various ways, and it’s not easy to decide which one is best for your specific situation. However, if you can change the design to meet your goals, you will be able to create unique results that are much higher than sales.