Facebook Ads Management Services Agency: is it worth investing in?
Facebook Ads Management Services Agency It is now well establish that social networks for companies are essential to be able to communicate with their target audience: customers but also stakeholders such as business partners, journalists, influencers, and brand ambassadors.
But what about advertising? Is advertising on social networks useful? Fundamental? Superfluous? Let’s dive into Facebook now.
And he continues: “My colleagues and I at Facebook understand that this is a weakness for many companies and we are commit to helping them understand what is driving this change …”
What are the two main reasons Boland cited for the decline in organic reach?
First, there is simply too much content post on Facebook, making News Feed visibility increasingly competitive. Second, Facebook is intentionally attempting to show people the content that is most relevant to them, as oppose to overriding all available content.
The good news in all of this is that there is a lot that can be done to counter these changes, such as being more selective, specific in what you post, paying attention to when you post, and investing money in promoting your posts . “increasing them”.
Facebook defines organic reach as follows:
“how many people can be reach for free by publishing a given post”. Before 2012, that number was much, much higher than it is now.
Since then, page managers have learn that only a fraction of Facebook fans have seen page messages in their news feeds. And that fraction has gradually gotten smaller and smaller since then. Various studies indicate that from 2012 to 2014 the organic reach drop from 16% to 6.5% and subsequently drop to 2% for pages greater than 500,000 likes.
In addition, Facebook announce that it must “assume that the organic reach, in the end, it will reach zero “. So, if you really want to reach your target audience on Facebook, you will need to complement your organic efforts with some paid advertising and consider Facebook ads.
This puts us in a position to make two reflections: the first is link to the quality of the fans, the second to the results that we could obtain with an editorial plan rich in content.
Social media advertising can support both issues
1) On the one hand, in fact, through a target fan acquisition campaign you will be able to have target followers who will be really interest in what we publish,
2) on the other hand, the productive effort for the development of content can emerge and be support thanks to an intelligent sponsorship plan.
The strength of advertising on social networks such as Facebook as well as Twitter and LinkedIn is targeting, i.e. the possibility of establishing quite precisely who to contact, which with traditional advertising is much more difficult to achieve and with very expensive costs. higher.
We believe that the strategy for each client is to be study on a case-by-case basis and cannot exclude one channel rather than another regardless. In the same way, therefore, it is necessary to work in the interest of the company to understand what are the ideal tools to spread and create the right message.
There is no magic formula, but the formula that comes closest to achieving that magic is that of the right advertising for the right audience and to grow your customers. And collaborating with a competent communication agency can make the difference to identify the target or rather the ” Buyer personas” to generate your target quality content and win the battle of visibility.