Do you know that family travel has become the norm and is one of the fastest-growing areas in the travel industry? And why not, considering that executive homes for rent are relatively affordable, bigger, and equipped with various day-to-day amenities. They are the perfect vacation rental solution at an affordable price.
As a vacation rental owner, your primary goal is: to get your property booked and highly reviewed. But these days, simply putting your house on the market and then waiting isn’t going to cut it. Picture this scenario: your property needs to be seen before it can be booked. Without the right strategies, even the most incredible properties will remain empty.
Luckily, there are some useful tips you can use to market your vacation home to get more bookings on the way.
Tips To Attract Beach House Rental Bookings
- Craft A Persuasive Property Description
This is the part where you’ll be pitching to potential renters. When you sit down to write your vacation home description, unleash the creative side of you. You must write a business description to convince interested tenants why this is the right rental home for them.
Just be sure to showcase accurate and honest information. Never mislead tenants, as this would only harm your business’s reputation. Write about what it’s like to stay there, and the most memorable moments your guests may expect to have while staying there.
- Reap The Benefits Of Social Media Platforms
As we stated, you may have the world’s most stunning apartment or house ready to be rented, but if prospects can’t find it, what good is it? To increase vacation rental bookings, your property first needs to be seen. And that’s where social media can greatly help you.
With billions of Facebook, Instagram, and Pinterest users, there’s so much potential for your vacation rental to capture someone’s attention. Here are some ways how you can use social media to your advantage:
- Create business profiles on various platforms to provide users with all the relevant information they need (like photos, booking links, and contact info.).
- Post news about your property as often as you can.
- Interact and stay engaged with your community by answering comments and inviting guests to tag you in their experiences at your home.
- Advertise Yourself Everywhere
It’s a simple strategy but quite useful. Posting your vacation rental property on multiple sites makes you more likely to attract potential renters. And honestly, considering the high levels of competition, you’ll have to expand beyond the commonly used platforms like Airbnb, Booking.com, or TripAdvisor.
Sure, managing your rental property across multiple platforms may be a bit overwhelming. But the increased visibility will surely be worth it.
- Use High-Quality Photos
If there’s one thing that can convince potential renters to book, it’s using professional and high-quality photos. People need to get the feeling of the place before committing to it, so your property photos must draw guests in at first glance.
- Be Responsive
Responsiveness is one of the deciding factors in whether you’ll get a potential booking. And nothing annoys a future guest more than getting a late response. Hence, be quick in answering their queries. After all, it could be the difference between getting a booking (and probably a five-star rating) or losing a potential renter.
While your beach house won’t itself book one reservation after another, especially when the competition’s tough, still, using the right tactics, it’s doable. Advertising your vacation rental property takes a lot of time and energy, but expanding your reach is what will bring in more renters to your property, leading to more bookings.
Want to get an idea of what a successful vacation rental house looks like? Consider checking out “Bayshore Modern Executive Home,” – a private beach house along the Oregon coast.